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Subject: Re: UKNM: Re: marketing spam
From: Steve Bowbrick
Date: Tue, 31 Mar 1998 16:56:04 +0100

Tim Jackson in his FT column a week or two back was not the first to point
out that the economics of spam are different from dm generally. Because the
incremental cost of delivering additional messages is close to zero, there
is no significant disincentive to spamming. The return you need to cover
costs is tiny. Frankly, at $49 for 70 million addresses, how can you fail?
This is why legal, liability-based anti-spam efforts will fail. The sad
fact is, spam works - that is, delivers a handsome return on investment.
Any behaviour with approaching zero cost, greater than zero benefit and
practically no chance of getting caught is also going to be tough to turn
off at source.

We'll need to turn it off somewhere else in the system - my bet:
intelligent filtering at the mail server (see Bigfoot.com et al - plug :-> ).

BTW, at the bottom of this message is a bit of bog-standard
'spam-about-spam' which gives a better than usual insight into the ways of
the address harvesters.


At 12:20 30/03/98 +0100, Ross Sleight wrote:
>But if its unsolicited, don't expect a low customer acquisition cost or
>for that matter of fact any return on investment!

--spam follows--

We took a total of over 92 million email addresses from many of the
touted CD's that are out there (bought them all - some were $300+)!
We added the millions we had in storage to those. When we
combined them all, we had in excess of 100+ million addresses
in one huge file.
We then ran a super "sort/de-dupe" program against this huge list.
It cut the file down to less than 25 million!!! Can you believe that? It
seems that most people that are selling CD's are duping the public
by putting numerous files of addresses in the CD over and over. This
created many duplicate addresses. They also had many program
"generated" email addresses like Compuserve, MCI, ANON's, etc.
This causes a tremendous amount of undeliverables, and for those
that use Stealth programs, clogs up servers quickly with trash, etc.
We then ran a program that contained 1800+ keywords to remove
addresses with vulgarity, profanity, sex-related names, postmaster,

webmaster, flamer, abuse, spam, etc., etc. Also eliminated all .edu,
.mil, .org, .gov, etc. After that list was run against the remaining list,
it reduced it down to near 10 million addresses!
So, you see, our list will save people hundreds of dollars buying all
others that are out there on CD and otherwise. Using ours will be like
using the 100+ million that we started with, but a lot less money and
alot less time!!
We also purchased Cyber-Promos ($995.00) CD. We received it just
prior to finishing production work on the new CD. We had our people
take a random sample of 300,000 addresses from the touted 2.9 that
they advertised. We used a program that allows us to take a random
sample of addresses from any list. We were able to have the program

take every 9th address, thus giving us a 300,000 list of Cyber's email
addresses from top to bottom. We cleaned these, and came up with about
100,000 addresses. These are also mixed in.
We also included a 6+ million "Remove/Flamer" file broke into seperate
files for ease of extracting and adding to your own database of removes.
"You can buy from the REST or you can buy from the BEST. Your choice.
What others are saying:
"I received the CD on Friday evening. Like a kid with a new toy, I
immediately started bulking out using the new email addresses. Over
the course of the weekend, I emailed out over 500,000 emails and I
received less than TWENTY undeliverables!! I am totally satisfied
with my purchase!! Thanks Premier!!"
Dave Buckley
Houston, TX
"This list is worth it's weight in gold!! I sent out 100,000 emails for my
product and received over 55 orders!
Ann Colby
New Orleans, LA
Here is what you get when you order today!
>> 16 Million Email Addresses... 1 per line in simple text format on a CD.
Files are in lots of 5,000 (no codes needed to open files).
All files are separated by domain name for your convenience.
PLUS you receive a tremendous REMOVE list!
6 Million+
>>> NOW ONLY $150.00!
This price is effective for the next seven days, thereafter the price will be
$199.00 so ORDER NOW!
All lists are completely free of any Duplicates. We also on a continual
basis, add New Names and Remove Undeliverables and Remove
The result is the Cleanest Email Addresses Available Anywhere
to use over and over again, for a FRACTION of the cost that other
companies charge. Typical rates for acquiring email lists are from

1 cent to as high as 3 cents per email address - that's
All our customers will have access to our updates on the CD volume
they purchase. That's right, we continually work on our CD. Who
knows when those other CDs were made. We're constantly adding
and deleting addresses, removes. Etc. It all comes back to quality.
No one else offers that!
Don't even hesitate on this one or you will miss out on the most
effective way to market anywhere...PERIOD!
If you have any further questions or to place an order by
phone, please do not hesitate to call us at:

To order our email package, simply print out the EZ ORDER FORM
below and fax or mail it to our office today.
We accept Visa, Mastercard, AMEX, Checks by Fax and Mail.
EZ Order Form
_____Yes! I would like to order MILLIONS Vol. 1A email addresses
for only $150.00.
*Please select one of the following for shipping..
____I would like to receive my package OVERNIGHT. I'm including
$15 for shipping. (outside US add an additional $25 for shipping)
____I would like to receive my package 2 DAY delivery. I'm including
$10 for shipping. (outside US add an additional $25 for shipping)
COMPANY NAME___________________________________________
CITY, STATE, ZIP___________________________________________
PHONE NUMBERS__________________________________________
FAX NUMBERS_____________________________________________
EMAIL ADDRESS___________________________________________
CREDIT CARD# __________________________________________
EXPIRATION DATE________________________________________
NAME ON CARD___________________________________________
AMOUNT $____________________
(Required) SIGNATURE:x________________________
You may fax your order to us at: 1-908-245-3119
If you would like to fax a check, paste your check below and fax it to
our office along with all forms to: 1-908-245-3119
If You fax a check, there is no need for you to send the original check.
We will draft up a new check, with the exact information from your
original check. All checks will be held for bank clearance.
If you feel more comfortable sending payment through the mail,
please send all forms and Check or Money Order to:
JKP Enterprises
700 Boulevard
Suite 102
Kenilworth, NJ 07033

Steve Bowbrick Webmedia Group
0171 494 3177 0468 257 570

  Re: UKNM: Re: marketing spam, Ross Sleight

  RE: UKNM: Re: marketing spam, Lee Atkinson
  Re: UKNM: Re: marketing spam, Ross Sleight

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