Re: UKNM: Re: marketing spam

[Darren Wallace]

>From Today's Internet Magazine online:



http://www.internet-magazine.com


" US ISP wins victory against spammer

The US ISP Earthlink has won an important case against Spam king Wallace

Stanford. A Los Angeles court ruled against Wallace's company Cyber

Promotions and awarded $2 million in damages to EarthLink, whose network

Wallace had "trespassed" on when sending unsolicited commercial email. This

award comes after similar cases against Stanford (AKA Spamford) Wallace by

the directory service Bigfoot (who won $1 million), CompuServe (who got a

cease-and-desist order to stop him sending Spam to their customers) and

Prodigy. As part of the settlement, Wallace will have to write a letter of

apology to 450,000 EarthLink customers."


A letter of apology to 450k customers?


I can see it already:


"Dear sir/madam.


I'm really sorry about the spamming.


BTW, can I interest you in...."


Darren


At 12:20 30/03/98 +0100, you wrote:

>Yes it is, as long as it falls under the Data Protection Act rules with

>regards to lists and list purchase.

>

>But if its unsolicited, don't expect a low customer acquisition cost or

>for that matter of fact any return on investment!

>

>Ross

>

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Darren Wallace, Marketing Manager

CommerceNet Consortium Ltd.

88 Kingsway, London, WC2B 6AA, UK

darrencommercenet [dot] org [dot] uk

, 44 (0)171 916 2875(T)

44 (0)171 209 1236(F), 44 (0)410 780 775(GSM)


http://www.commercenet.org.uk

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