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Subject: Re: UKNM: Re: marketing spam
From: Darren Wallace
Date: Tue, 31 Mar 1998 19:00:46 +0100

>From Today's Internet Magazine online:


" US ISP wins victory against spammer
The US ISP Earthlink has won an important case against Spam king Wallace
Stanford. A Los Angeles court ruled against Wallace's company Cyber
Promotions and awarded $2 million in damages to EarthLink, whose network
Wallace had "trespassed" on when sending unsolicited commercial email. This
award comes after similar cases against Stanford (AKA Spamford) Wallace by
the directory service Bigfoot (who won $1 million), CompuServe (who got a
cease-and-desist order to stop him sending Spam to their customers) and
Prodigy. As part of the settlement, Wallace will have to write a letter of
apology to 450,000 EarthLink customers."

A letter of apology to 450k customers?

I can see it already:

"Dear sir/madam.

I'm really sorry about the spamming.

BTW, can I interest you in...."


At 12:20 30/03/98 +0100, you wrote:
>Yes it is, as long as it falls under the Data Protection Act rules with
>regards to lists and list purchase.
>But if its unsolicited, don't expect a low customer acquisition cost or
>for that matter of fact any return on investment!
Darren Wallace, Marketing Manager
CommerceNet Consortium Ltd.
88 Kingsway, London, WC2B 6AA, UK
darrenatcommercenet [dot] org [dot] uk, 44 (0)171 916 2875(T)
44 (0)171 209 1236(F), 44 (0)410 780 775(GSM)


  RE: UKNM: Re: marketing spam, Lee Atkinson
  Re: UKNM: Re: marketing spam, Ross Sleight

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