Re: UKNM: Creativity

[Steve Bowbrick]

Actually, I think Ray's point here is really quite intriguing. Spending

your traffic building budget in an expensive medium like the net may be

bonkers. Maybe we should get traffic from cheaper media like radio and

print and use banners for branding...


s


>Ray Taylor wrote:

>

>> Further, most web advertising is still about building traffic alone. Which

>> is a stupid waste of money, considering the high cost of UK inventory.

>

>this seems to me an absolutely extraordinary comment - of course people

>advertise online to build traffic, it's the most basic requirement for the

>success of a website.

>

>branding is important too, but most campaigns will aim to build both brand and

>traffic.

>

>caroline


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