Re: UKNM: The invisible banner?

[Lee Rickler]

>Just a thought for the weekend (unless Sam's already vanished).

>

>There's been some healthy debate about banners over the last week or so, and 

>I'd like to start some more, or at least garner some opinions!

>

>Although not perfect for measuring effectiveness, CTR seems to be our 

>current 

>best bet. But with typical CTR's of 2-5 percent,


Viewing a ban ad is one thing, clicking through is another.

What do you think is the average CTR to sale ratio?


     Lee


>Lee Rickler<

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   >London N19 3PQ.<

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