Re: UKNM: Creativity

[James Bruce]

If you have a 'strong enough message' then consumers will expect you to have

a site and if you don't then you risk losing some of that equity established

in your brand.


My own experience is that that most 'big brand' sites actually do bugger all

when all the pretty design is taken away and that the best way to build

traffic is by compelling content and not through web based advertising at

all. In fact you are better off spending your money on traditional media /

PR.


This may have not been the case in the 'early days' of the web but it is

just too crowded to be really effective anymore at the current rates.


James Bruce

Managing Director

WebWeaver Media Construction Ltd

_________________

+44 (0)171 379 5950

+44 (0)171 240 9096


-----Original Message-----

From: Philip Rooke <

PRookecarltononline [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: Thursday, March 04, 1999 7:05

Subject: RE: UKNM: Creativity



Quote 'of course people advertise online to build traffic, it's the most

basic requirement for the success of a website'


This is the problem : the automatic assumption that you need a website, why

not just advertise.  With a strong enough message you don't need a website.


Philip Rooke

Sales Director

Carlton Online


www.jamba.co.uk

www.popcorn.co.uk

www.simplyfood.co.uk



-----Original Message-----

From: Caroline Tosswill [

carolinelondon [dot] virgin [dot] net (mailto:carolinelondon [dot] virgin [dot] net)

]

Sent: 26 February 1999 10:17

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Creativity



Ray Taylor wrote:


> Further, most web advertising is still about building traffic alone. Which

> is a stupid waste of money, considering the high cost of UK inventory.


this seems to me an absolutely extraordinary comment - of course people

advertise online to build traffic, it's the most basic requirement for the

success of a website.


branding is important too, but most campaigns will aim to build both brand

and

traffic.


caroline


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