Re: UKNM: The invisible banner?

[Nick Suckley]

>So, I came up with the "non-clickable-banner": awareness banners that are sold

>to strategic partners at a very competitive rate (generally £5 CPM). These

>banners are exactly like bill-boards and the underlying concept is that because

>only 1%-5% of people click on them, you just concentrate on the other 95%-99%

>who don't and design a banner which is thought out to be "display" only and not

>"click through".


Wish I'd thought of that one!  :-)


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