Re: UKNM: Free ISPs and Loyalty Figures

[Tim Ireland]

Tim Dunton wrote:

>> I've been trying to work out how much loyalty there is to certain free

>> ISPs. Do people stick with ISPs because of the speed or because of the

>> portal? Or is reliability?


Then Craig said:

>I would say that the single biggest thing that will keep people with a

>certain ISP is one's email address. The longer someone has an email address

>the more reluctance there is to change ISPs and hence addresses.


Stefan backed this up with:

>The hassle of telling everyone your new email address. losing email. The

>fact that it's free already means the marginal incentive to change is

>small er than with a paid for ISP.


As a consequence of this I would suggest virtual servers (including email

servers and redirection services) will become *much* more popular over the

next few months.


Tim Ireland

tim [dot] ivirgin [dot] net

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