Re: UKNM: Banner advertising a stupid waste of money?

[Pete Robins]

Damn, and there's me thinking I'd been doing a good job on the Amazon online

media account!

;-)


Ray Taylor wrote:


> The only advice I could possibly give to Amazon (or any other online

> advertiser) is - that if you allowed me to run your online campaigns, they

> would:

> . Generate MORE brand awareness, and/or

> . Drive MORE traffic to the site, and/or

> . Drive MORE repeat traffic, and/or

> . Produce MORE customer data, and/or

> . Win MORE new customers, and/or

> . Close MORE sales

>

> I take professional pride in ensuring my clients get as much value for their

> ad spend as possible, along the above lines, but I am sure that whoever runs

> Amazon's campaigns has an equally professional grip on all of the above too.--


Pete Robins

Media Manager

Modem Media . Poppe Tyson - London

tel UK (0) 171 878 5715

probinsuk [dot] modempoppe [dot] com

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