Re: UKNM: The invisible banner?

[Lee Rickler]

>precisely

>

>2% is a good direct mail response - but most of those people will convert

>to sales.

>

>just getting a 2% click-through is, well, a little opaque in what it

>actually means.

>

>banners do not work on the internet. full stop. the model is all wrong. you

>are wasting your time. it is *not*, repeat *not* a traditional publishing

>medium. advertising doesn't work on the internet, at least not in the way

>that banner-ad companies think it does.


blah blah blah, (not your message, just this debate in general).


Product placement is the only way forward.


     Lee   


>Lee Rickler<

  <38b Alexander Road>

   >London N19 3PQ.<

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