Re: UKNM: Mailing Lists (Not Spam Lists)

[Sajid Mohammed]

I get regular "spam" from Real, Macromedia & similar, which as a

sometime developer I welcome very much.


This may come as a shock to you, but much of the research into direct

marketing & differential marketing indicates that a certain proportion

of the audience welcomes direct mailing - if you get it right.


The other week, I downloaded a pre-release MPEG from the new

Underworld album and a week before release got a nice e-mail with a

download link. This got me a little executable with a snatch from

their new single, some images of the band and details of their current

tour. It was entertaining and useful - hardly a spam.


Legislation to regulate spam would be welcome - mark each message

accordingly, giving ISPs and users the options to block.


Having said that, two "unsubscribe" requests to Virgin.Net haven't

stopped me getting "What's New At Virgin" mails - all because I won

some books in a competition once...



Sajid Mohammed


---Jamie Unwin <

jamie [dot] unwinnml [dot] guardian [dot] co [dot] uk

> wrote:

>

> "expressed an interest in receiving mailings"

> 

> <TRANSALTION>

> People who forgot to tick the small box at the bottom of the page

labeled  "select this box if you do not wish to be sent further info

on products we think you may find useful"

> </TRANSALTION>

> 

> Does anyone EVER respond to spam mails ?

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