RE: UKNM: Whats next after Freeserve?

[Colborne, Giles]

> But seriously, if we follow the States, then something like free

> computers ala the free-pc.com model or the other when where you get a

> free Apple Mac in return for agreeing to spend $100 a month fromm a

> shopping mall site over the next three years.


We're already seeing this: the cost of SkyDigital's set top boxes is

subsidised by anticipated revenues from interactive (=advertising) services.


-Giles


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