Re: UKNM: Free ISPs and Loyalty Figures

[Steve Johnston/IMRG]

>Tim Dunton wrote:

 

>> I've been trying to work out how much loyalty there is to certain free

>> ISPs. Do people stick with ISPs because of the speed or because of the

>> portal? Or is reliability?

>

>The hassle of telling everyone your new email address. losing email. The

>fact that it's free already means the marginal incentive to change is

>small er than with a paid for ISP. 

>

>stefan


How long before portability/forwarding becomes a requirement, a la, mobile 

numbers? The ISPA are a small step away from this in their current code of 

practice, and consumer/regulatory pressure may push them further. Of course 

the technical challenges are different. There is an interesting additional 

angle on whether the ISP should care, I might quite like my virgin.net 

email address. What with branding issues at stake, it might be as well to 

forward them anyway even if they aren't currently a customer. 


Steve


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