Re: UKNM: The invisible banner?

[Paul Douglas]

>>But why not make them clickable anyway?

>

>Doh - for the reasons in the email ... if they get clicked on then the is a

>high chance you loose a visitor from your website + it has demonstrably

>lower value than clickable banner ads so they can be off load some of the

>excess capacity (esp. to sponsors - keeping them happy) without devaluing

>the "real" banner ads ...


Perhaps. It still sounds like glueing the doors of a shop shut reasoning

that this helps the shopkeeper to concentrate on the 99% of people who

wouldn't walk in anyway.


Paul


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