Re: UKNM: Free ISPs and Loyalty Figures

[Alex Dale]

I love my virgin.net e-mail address.


Steve Johnston/IMRG wrote:


> >Tim Dunton wrote:

>

> >> I've been trying to work out how much loyalty there is to certain free

> >> ISPs. Do people stick with ISPs because of the speed or because of the

> >> portal? Or is reliability?

> >

> >The hassle of telling everyone your new email address. losing email. The

> >fact that it's free already means the marginal incentive to change is

> >small er than with a paid for ISP.

> >

> >stefan

>

> How long before portability/forwarding becomes a requirement, a la, mobile

> numbers? The ISPA are a small step away from this in their current code of

> practice, and consumer/regulatory pressure may push them further. Of course

> the technical challenges are different. There is an interesting additional

> angle on whether the ISP should care, I might quite like my virgin.net

> email address. What with branding issues at stake, it might be as well to

> forward them anyway even if they aren't currently a customer.

>

> Steve


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