UKNM: Banner ad release

[Paul Douglas]

May be of interest to some of you. This is an unedited press release and

doesn't reflect my views, by the way...


PRESS RELEASE


Date: 23rd March 1999

Release: Immediate


PENTACOM TO LAUNCH WORLD'S FIRST INTERACTIVE BANNER ADS AT

INTRANET EXPO'99



Pentacom Communications, the London-based Internet technology

consultants, are set to become the first company in the world to offer

truly interactive advertising banners for the Internet. When

ActiveAdvertiser is launched at Intranet Expo'99 on April 20th, it will

also give advertisers and ad agencies unprecedented dynamic feedback on

the effectiveness of their Web advertising with powerful reporting tools

that monitor precisely how many people have interacted with the ad and

what their response has been.


According to Bruce McVicar, Managing Director of Pentacom

Communications, "ActiveAdvertiser is a leading edge solution that will

revolutionise traditional banner advertising. Conventional banners

remain static in functionality and are limited to pointing traffic to

specific Internet sites. ActiveAdvertiser banners, on the other hand,

involve viewers by encouraging them to either play an interactive game

or use pull-down menus to navigate to further locations. In either case,

the reporting tool gives the advertiser and site administrator full

details of how many visitors see the ad, how long they spend looking at

it and what action they take."


"Our research has shown that this type of banner undoubtedly captures

and holds the visitor's attention much more effectively than

conventional banner ads." continued McVicar, "ActiveAdvertiser pushes

Internet technology to new limits and provides dynamic statistical

information to the advertiser or broker, complemented by revolutionary

administration tools for banner creation, logistics and reporting."


Pentacom Communications are on 0171 493 5700 or www.pentacom.co.uk


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html