Re: UKNM: Currant Bun

[Steve Johnston/IMRG]

>Hello? Anybody home? Or are we all just too

>hip to be informative?


Apologies Jim. Not hip, just lazy and assumptive.


The Sun is the UK's leading tabloid newspaper, with some 4 million daily 

circulation. Currant Bun - as in Cockney rhyming slang for Sun - forms the 

focal point - we assume - to the newspaper's  'free' ISP portal strategy. 

Getting on to it however requires you call first to get a CD.


Steve.


Please respond to

uk-netmarketingchinwag [dot] com

To:

uk-netmarketingchinwag [dot] com

cc: 

Subject:        Re: UKNM: Currant Bun


At 09:18 AM 3/30/99 , Steve Johnston/IMRG wrote:

>Is CD-only registration for The Sun's 'People's Portal' really smart or 

>really stupid?

>

>see http://www.currantbun.com/

>

>Smart says: Got a reliable physical address (to sell) and manages demand.

>Stupid says: It misses the whole point.


Stupid says: What on earth is Currant Bun and 

why on earth should I bother calling for a CD?


Hello? Anybody home? Or are we all just too

hip to be informative?


---------------------------------------------------------

Jim Sterne              Target Marketing of Santa Barbara

jsternetargeting [dot] com

            http://www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

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