[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Currant Bun
From: Steve Johnston/IMRG
Date: Wed, 31 Mar 1999 11:52:27 +0100

>Hello? Anybody home? Or are we all just too
>hip to be informative?

Apologies Jim. Not hip, just lazy and assumptive.

The Sun is the UK's leading tabloid newspaper, with some 4 million daily
circulation. Currant Bun - as in Cockney rhyming slang for Sun - forms the
focal point - we assume - to the newspaper's 'free' ISP portal strategy.
Getting on to it however requires you call first to get a CD.


Please respond to uk-netmarketingatchinwag [dot] com
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: Currant Bun

At 09:18 AM 3/30/99 , Steve Johnston/IMRG wrote:
>Is CD-only registration for The Sun's 'People's Portal' really smart or
>really stupid?
>see http://www.currantbun.com/
>Smart says: Got a reliable physical address (to sell) and manages demand.
>Stupid says: It misses the whole point.

Stupid says: What on earth is Currant Bun and
why on earth should I bother calling for a CD?

Hello? Anybody home? Or are we all just too
hip to be informative?

Jim Sterne Target Marketing of Santa Barbara
jsterneattargeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Internet Marketing & Customer Service Strategy Consulting
Subscribe today to the mostly monthly "Full Sterne Ahead"

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]