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Subject: Re: UKNM: Currant Bun -Reply
From: John Enser
Date: Wed, 31 Mar 1999 14:31:18 +0100

Jim, this is a UK New Media Marketing list -Smart says - is it surprising
that Santa Barbara is behind the curve with the jargon?

The SUN is the Murdoch UK (market leader) tabloid.

Using cockney rhyming slang, currant bun = Sun

Currantbun.com = new free ISP by the Sun and for Sun readers - Sun
readers cannot possibly fail to understand that that is what it is following
half of the front page and a full 12 page pull out in the middle (complete
with (un)suitable Sun online babes).

>>> Jim Sterne <jsterneattargeting [dot] com> 30/March/1999 11:49pm >>>
At 09:18 AM 3/30/99 , Steve Johnston/IMRG wrote:
>Is CD-only registration for The Sun's 'People's Portal' really smart or
>really stupid?
>see http://www.currantbun.com/
>Smart says: Got a reliable physical address (to sell) and manages
>Stupid says: It misses the whole point.

Stupid says: What on earth is Currant Bun and
why on earth should I bother calling for a CD?

Hello? Anybody home? Or are we all just too
hip to be informative?

Jim Sterne Target Marketing of Santa Barbara
jsterneattargeting [dot] com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Internet Marketing & Customer Service Strategy Consulting
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