RE: UKNM: Matha -- how not to do it

[Robin Edwards]

I think I agree with most of this. My biggest concern has been that Brent

and co have been put forward(against their wishes?) as gurus to the rest of

us involved in e-commerce, either as service providers or entrepeneurs.

Call me old fashioned, but the financial results on offer do not, given the

funding involved, inspire or educate me. I love the concept of buying

things last minute, preferably at a bargain price, but I believe there is

much work to be done on making lastminute.com the ultimate destination for

such a concept - it has already been diluted with basic services that are

clearly not last minute offers.


There have been dozens of recent examples of the hype going into meltdown

(that student one that turned out to be somewhat less impressive in

reality) and offering a very poor service. I don't think I have ever used

the phrase "is that it?" quite so much asI have in the last 12 months.


Question time - does anyone have an example of a recent dot-com that has

lived up to the hype? Ok, to make it easier, lived up to 25% of the hype?


Robin


--

Robin Edwards

Clockworx

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.com/ W2:

http://www.shopworx.net/


On Thursday, March 16, 2000 5:12 PM, Ben Rooney

[SMTP:

ben [dot] rooneybigfoot [dot] com

] wrote:


>     As soon as Ms Lane Fox started to become the living embodiment of

this

> "revolution", Lastminute would have been well advised to have got some

> professional media relations/publicity people in to help build the right

> image. I swear if I hear her say she is as technological as a peanut (or

> what ever it is) one more time I am going to scream. I don't know who

> handled the company's PR, but if they were not advising her on her image,

> then I wonder why? She has been far too over exposed.

>

>    If/when lastminute all goes horribly pear-shaped she will find that

the

> very people who were lauding her, will turn on her.

>

>    The lesson? Think very carefully before cosying too close to the

media.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com