Re: UKNM: direct marketing/fulfilment

[Judith Atkins]

I agree...but when we were trying to get funding we had to keep justifying

why we had a direct marketing/fulfilment guru on our team as the

vc's/incubators didn't seem to understand how crucial this was.


Still convinced....


Judith Atkins

judithatkinshotmail [dot] com

>

From: John Braithwaite <JohnBGBGdirect [dot] com>

>

Reply-To: uk-netmarketingchinwag [dot] com

>

To: uk-netmarketingmail [dot] chinwag [dot] com

>Subject: UKNM: RE: UKNM Digest V1 #419

>Date: Wed, 15 Mar 2000 15:07:11 -0000

>

>Quite right. The main problem being that very few of the recent ecommerce

>'startups' have a real understanding of how direct marketing / fulfilment

>really works. Amazon took a while to get it right - but made sure they got

>it right before they started shouting about it... whilst others fall by the

>wayside.

>

>That is also why catalogue and direct marketing companies with existing

>customers still have an edge over most of the competition in many areas...

>and why we're doing all right   :-)

>

>John B

>The Good Book Guide

>http://www.thegoodbookguide.com

>What.... a book site with well written content?



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