UKNM: Charities and the web

[Richard Stephens]

RE: Charities and the web


I am interested in people's thoughts about how charities are using the web,

& whether they could do more to raise funds, as most large charities now

accept donations online (one of my clients is the Red Cross).  And about how

commercial websites are using charity donations as incentives, rewards and

so on.


In emergencies (eg the Mozambique floods) the newspapers let charities

advertise cheaply or free, and at very short notice.  Presumably a similar

scheme would be viable on the web.  Would anyone be interested in offering

banner or e-mail space at short notice to the Red Cross or other charities?

Is it the kind of thing that ad networks could get involved with, with all

that unsold inventory?


Does anyone have experience of offering a charity donation as an incentive

for a visitor to do something (eg register their e-mail address, or remember

to log off)?  This seems to be a growing phenomenon, but I haven't been able

to find reliable information about its effectiveness.


If anyone here would be interested in offering Red Cross donations as

incentives, or would be able to offer space, or thinks the Red Cross could

be useful to them any other way, please get in touch - I would be very

interested to hear any ideas.


Many thanks for any feedback,

Richard Stephens

Planner, BHWG London

0171 298 1277

Stephens [dot] rbhwg [dot] com

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