RE: UKNM: .com vs .co.uk - UK consumer understanding?

[Kief Morris]

> -----Original Message-----

>

From: Andrew Ogilvie [andrewnetventureworld [dot] co [dot] uk (mailto:andrewnetventureworld [dot] co [dot] uk)]

> For sites targetting UK consumers I would normally suggest using both

> endings as follows:

> 

>    .co.uk for use in the search engines - since that's how most search

> engines determine UK relevancy

>    .com for consumer advertising - it's shorter, the fewer number of

> confusing dots the better, and a bit trendier.


Trendiness aside, I think people tend to remember 

the root of a domain name, and assume a .com ending. 

So if you have yourname.co.uk while yourname.com is 

owned by someone else you could be losing traffic. 

I don't know how many people will take the effort 

(or even *think* to take the effort) to try different 

variations of the name ("let's see, maybe it was 

www.yourname.net, or was it www.yourname.org ...

oh, forget about it, I'll just go to www.bigsite.com").


\kief


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