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Subject: RE: UKNM: .co.uk vs .com
From: Wallace, Darren
Date: Wed, 29 Mar 2000 10:30:48 +0100

But doesn't using a domain name that is up to 67 characters long only
increase the risk of people incorrectly typing in addresses?



> Up to 1 month ago I would have agreed with the comments in
> your letter.
> However there has been a very significant change to the
> registering of Top
> level domains , which seems to have gone largely unnoticed. A
> short while
> ago the characters allowed in URL`s was increased from 26 to
> 67 (to include
> .com ). This presents some wonderful new opportunities in this field.
> Finding a short, trendy, catchy name is almost impossible, but with 67
> permitted characters the possibilities are endless.
> Previously, the percieved wisdom was, short name ,then
> prominant mission
> statement including as many keywords as possible, to ensure
> good search
> engine placement. Now you can use keywords in your URL and I
> strongly advise
> you to do so.
> Let`s see what cybersquatters make of this.
> Keith Whittaker
> Startingpost.com

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