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Subject: Re: UKNM: Chicken tonight tonight!
From: Rory Teeling
Date: Fri, 31 Mar 2000 18:58:23 +0100

Is this even new? Does anybody remember when some car
company(i think it was nissan) did an ad where you had
to rewind it on video for it to make sense, or the
recent 'ad for cats'(cant remember that product
Here's my point - pissing around on the peripheries of
an existing media isnt going to make you new
communication warriors. It's only us sad marketeers
who even find this kind of lazy shit worth talking
about. I'll buy a drink for anyone who can find a non
industry person who a) even noticed the chicken
tonight ad and b) thought it was revolutionary or
changed their experience of the brand.

--- Georgia Cameron-Clarke <georgiaatdial [dot] pipex [dot] com>
> Yes, biggish news story on Today programme. PRs
> rang to see if I'd run it.
> No way, I'm not doing an ad for their ad. It's a
> shame that it interactive
> ads begin with...Chicken Tonight (should that be
> Tonite?). Apparently you
> can order some crummy recipe booklet by pressing a
> button on your remote
> control. Spectacularly underwhelming. I mean,
> really, Chicken Tonight.
> Hurry up future, I'm sure there's better to come.
> Georgia
> At 18:10 27/03/00 +0100, you wrote:
> >There's been loads of hype about the Chicken
> Tonight Interactive TV
> >commercial on Sky tonight.. Does anyone know
> anything else about it, such
> as
> >what time it's going to be on?
> >
> >Thanks in advance
> >
> >Nicole
> >
> >Nicole Refson
> >Foresight (Europe) Ltd.
> >T: (020) 7348 1082
> >F: (020) 7348 1111
> Georgia Cameron-Clarke, Deputy Editor, Connected,
> The Daily Telegraph,
> 1 Canada Square, Canary Wharf, London E14 5DT. Tel:
> 020 7538 6825
> Mob: 07801 672 052

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