Re: UKNM: Introduction

[Sean Clark]

>I have used Webtrands for the past year - finding it an excellent tool for

>our own site and our clients internet and intranet sites.


Personally, I am starting to move away from 'generic' stats analyis 

packages like WebTrends to more in the way of custom solutions. For 

example, with a major banking client we set up a logging system that 

recorded how often a re[ayment calculator was used, what values were 

entered and how many times an individual used it. We then presented an 

summarised version of this each month rather than an ellaborate WebTrends 

analysis. As far as this client was concerned these figures were much 

more useful than how many times page X or graphic Y was used.


Similarly, with a recent e-commerce site we have set up a system which 

logs site visits, number of 'shopping baskets' created, amount of each 

order and so on. This give really clear information on the site's 

performance, to the extent that we rarely look at the normal Web server 

log.


This approach may not be right for you, but I reckon it's still worth 

thinking seriously about what other - more useful - information you might 

be able to log via your site, rather than simply recording site hits.


Cheers,


Sean



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sean clark          |

seancheadland [dot] co [dot] uk

 | tel 0115 9551155

headland multimedia | www.headland.co.uk   | fax 0115 9551156

cuttlefish          | www.cuttlefish.com   | mob 0468 456338

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