Re: UKNM: New acronymn for general parlance - YABNMA

[Felix Velarde]

On 21/5/98 I read:


>   Self-congratulatory back-slapping and self-serving face-stuffing

>   booze-quaffing hilarity aside, which of the awards (if any) do you

>   reckon are actually worth winning? I mean, they're not exactly the

>   Oscars, are they?


Our most valued awards are the two IPPA (Internet Professional

Publishers Association, http://www.ippa.org) awards. They thrash

the EPICAs, Marketing Design Award, MacUser award and our D&AD

annual entries into the ground. Why? Because they are judged by

internet designers, and they provide a thorough (and I mean

several thousand word) critique of all of the good and bad

points of a web site. Whilst the other awards are valuable from

a client's point of view (that is they are awards that have

brand value in traditional design and communications terms), the

IPPAs give us highly-qualified feedback and recognition by our

peers.


On a tangent, I went to a D&AD dinner a couple of years ago, and

the food was absolutely shite. So there :)


Felix Velarde


Managing Director Head New Media


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