uk-netmarketing Archive

[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]


Subject: Re: UKNM: Boo.com's demise?
From: Neil.McIntosh
Date: Mon, 8 May 2000 13:19:48 +0100

There was something Wednesday's Wall St Journal Europe about Boo.com's woes
as
well.

It said that "the decision to sell boo.com represents a dramatic reversal of
fortune for the high-profile group".

I take it they mean this sale is a bad thing... but I don't really
understand
how boo.com's fortunes were doing so well beforehand. The main reason it had
a
high profile was because it got things so monumentally wrong.

Does boo.com have any postive value in its brand? Isn't the brand now so
shop
soiled you'd have to be paid to take it over, ala Rover?

Rgds,

Neil Mc

===================
Neil McIntosh
Deputy editor, Online
The Guardian, London
t: 020 7239 9925


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
the UK's totally managed affiliate marketing solution.
ukaffiliates.com >> the net.working
http://www.ukaffiliates.com / salesatukaffiliates [dot] com (mailto:salesatukaffiliates [dot] com)
telephone: 020 7691 1880 / fax: 020 7691 1881
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com


[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]