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Subject: RE: UKNM: RE: ...Ad Agencies
From: Leslie Bunder
Date: Tue, 16 May 2000 11:06:52 +0100

I think that as the industry starts to mature (are we mature yet???), that
better financial controls will be in plasce to avoid serious issues of
cashflow problems.

I agree the point of putting it in escrow is a good idea, otherwise good 'ol
50% upfront, 25% on completion and then 25% within 28 days of completion
should keep everyone happy...

But all online businesses if they are to survive really do need to manage
their cashflows and make sure they have some good financial managers.


> -----Original Message-----
> From: Tim [dot] Haywardatjwt [dot] com [Tim [dot] Haywardatjwt [dot] com (mailto:Tim [dot] Haywardatjwt [dot] com)]
> Sent: 12 May 2000 10:24
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: RE: ...Ad Agencies
> I know of a few agencies (ad, mktg and PR) that say they're
> getting away
> with
> charging startups 100% up front. Somehow I'm not sure that's
> true. I'm also
> not
> sure its that healthy. Nobody should really be paying in
> advance for largely
> intangible services (A debate I've recently had - fruitlessly
> - with my
> lawyer).
> We're looking at a new model of asking for 100% to be placed
> in escrow until
> an
> agreed delivery point. What does anyone think of this?
> T

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