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Subject: RE: UKNM: So, any techys from BOO like a job?
From: Andrew Day
Date: Thu, 18 May 2000 16:55:28 +0100

Well, not the response that I'd hoped for, or is Felix looking
to become a techy? (So, there is life after being CEO)

While I agree that getting the marketing correct at the
beginning is indeed important, so many of the various
start-ups believe that the technology comes for free.

After all can't you just buy the whole techy shebang
off the shelf? NO NO NO!

Right now and for sometime to come, every net based
startup MUST have a techy on board from day 1. After
all, the business does depend on it. How can plans
be made with no idea of the isssues at hand.


-----Original Message-----
From: Felix Velarde [felixathead-newmedia [dot] com (mailto:felixathead-newmedia [dot] com)]
Sent: 18 May 2000 10:14
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: So, any techys from BOO like a job?

on 18/5/00 i read:

>Sorry about being so un-subtle, but with the shortage of
>good techys anything is worth a punt.

Sorry to be so uncharitable, but weren't the techies one of the
causes of the low-flying (nay, hedge-trimming) start that BOO, er,

>In fact the demise of BOO has done the industry much
>good at all levels.

I agree with that statement - I hope it will make people realise that
it isn't just good spiel that counts. With any luck it might also
make VCs realise that getting the marketing right first time is the
most important aspect of any business (the product and fulfillment
only defines the price, the marketing defines the interest). It might
also make groups of people think twice before starting something of
that scale without previous, successful, experience together.

I do however feel very sorry for the 300 employees who fell victim.


Felix Velarde, CEO, Head New Media office + 44 (0)20 7737 7579
http://www.head-newmedia.com mobile + 44 (0)777 557 2000

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