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Subject: Re: UKNM: Bye Bye Boo
From: Stefan Magdalinski
Date: Fri, 19 May 2000 16:32:08 +0100

"D.Visions Limited" wrote:
> So who's next?
> How about a sweepstake to guess the date of the next big crash.
> I know but given the still scary amounts of money some properties are
> throwing at branding activities it can't be long before a few more drop.

you're so damn two years ago:


A few comments on the demise of boo:

1. none of those 300 will be unemployed in 24 hours. Unfortunately this
includes the people responsible for the UI, who should probably go and
build dry stone walls or something.

2. I blame Macromedia and Organic. especially Organic, who should just
know better. Macromedia's self-interest means selling software that
ruins websites, but Organic supposedly in the business of making ones
that work. Boo's problems were 90% to do with falling for the hype of a
few completely moonfruit.com graphic designers (looking to their
portfolio rather than the needs ( or even interests) of their customers)
than the management, the business model or certainly the back-end
technology. If the site had been easier to buy from, the rest could and
should have worked.

3. Having fairly relentlessly slagged boo.com since launch (but less so
than some others)I find myself uncomfortable with the both the
faux-sympathy that many are displaying (oh what a terrible shame), and
the sheer gloating of others. Look to your own houses, because the
week's events certainly make me nervous about mine.

/** Stefan Magdalinski, computin
info: http://www.isness.org/house/boat/sig.txt **/

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