Re: UKNM: So, any techys from BOO like a job?

[Alex Dale]

Surely the problem arose from trying to go international from the start. If

they

had launched in the UK or Scandanavia, learnt their implementation / design

lessons and then gone RofW, Boo might still be here.


Alex


Alex Dunne wrote:


> $135mil can go pretty quickly in a year for a multi-national startup.

Maybe

> your burn rate is $13mil/month because you have to:

>

> 1. Buy/rent machines, equipment, office space for your infrastructure

> 2. Structure and operate fulfillment centers, even if you outsource

> 3. Run marketing campaigns and pay fees to companies that create them

> 4. Recruit, hire, train and pay 400 staff plus multi-national benefits

> 5. Manage your distributed operations (including travel costs)

> 6. Build a massive multi-lingual, e-commerce, 24X7, high-concept website

> 7. Maybe pay more for some services 'cuz you need them, like, NOW!

> 8. Multiply all this by n number of countries in which you

> operate/promote/sell.

> 9. And of course, all those prepaid DHL 'free return' slips that went

> un-used.

>

> Taking a different perspective, $135mil is only a 2cent movement in MSFT's

> stock price.

>

> -----Original Message-----

>

From: Gary Pharo [gary [dot] pharocommtouch [dot] com (mailto:gary [dot] pharocommtouch [dot] com)]

> Sent: Thursday, May 18, 2000 5:26 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject: RE: UKNM: So, any techys from BOO like a job?

>

> Jude Robinson wrote:

>

> > What?!?!?? Don't think the demise of Boo has much to do with poor

> > marketing, to be honest...

>

> I think this was one of the main problems....after all what's the point of

> spending £££'s on a marketing campaign BEFORE the site is ready to go

live.

>

> I've tried to steer clear of this discussion, because I have too many

> questions about this business, but I'm in now so :-

>

> 1. How do you spend £90Million in a year?!!! what a party that must have

> been

> 2. Why did they have 300 staff? (maybe answers q1)

> 3. Why was the ad campaign so poorly planned?

> 4. How did they expect to sell goods above high street prices?

> 5. Why was the ad campaign so poor? (being kind here, but the ad I saw

kinda

> shouted if you're a 70's throwback 2 stone shmuck and you hang around in a

> gang terrorising people on the tube with your BO then run to BOO!)

> 6. How do you spend £90Million in a year?

> 7. How come they don't know how they spent £90Million in a year?

>

> I just keep asking myself why I didn't break into their offices and help

> myself from the pile of £50 notes that they were using to power the

> heating.....or were they re-soling their shoes with them..........£90mil

in

> a year....sorry, but I just can't get over that.

>

> Rgds

> Gary



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