UKNM: Did Boo have real management?

[Sean Phelan]

I was all set to dismiss the Boo event as "that's what happens when you have

more millions than management" but Danny's O'Brien's comment gave me pause

for thought.


The only Boo person I met was one of the (allegedly numerous) pretty young

things.  I was at First Tuesday trying to sell our very reasonably priced

mapping and location services; pretty young thing pointed out that Boo did

not have real-world locations and did not need maps, so it was a short


convo.  Apart from the co-founders and the rapidly-departing CFOs I had

seen no sign of any real management, and I had perhaps rashly assumed that

none existed.


But, at 6:36 am -0700 19/5/00, Danny O'Brien wrote:

>

>Couldn't agree more. What really intrigued me all the way through the boo

>story was that they were trying very hard - and very smartly - to pursue a

>model that no-one else was trying. I actually found it really hard to

>condemn

>boo out of hand (even when everyone else was gearing up to, and when as

>professional curmudgeon, I was practically honour bound to), because

>whenever I'd spoken to them, it was clear that they'd plotted out the whole

>thing as carefully as anyone else I'd seen.

>


So did they really have a real business plan?  And real management? They

clearly didn't have a real cashflow forecast  :-)


And did anybody see any sign of their PR people doing crisis management? I

didn't, but then I wasn't looking and I don't know who their PR firm was.

I did kinda get the impression that the founders were allowed to talk to

the "real" press - FT, etc. - without being properly prepped or having a

minder with them.  Big Mistake.


=============================================================

Sean Phelan

seanmultimap [dot] com

     http://www.multimap.com

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