Re: UKNM: boo.com - more invective

[Ray Taylor]

Ian Betteridge <

ianbwell [dot] com

> said:


>Another golden rule for you - repeat business is king. And if you

>overpromise (note that "over" bit), you can't deliver. And if you can't

>deliver, you don't get a second chance. People visiting boo now won't go

>back, unless they spend a few hundred million more on advertising 'the new

>boo' a year down the line.


Again, I am most grateful to Ian for his sharp insight from the cutting edge

of the dead tree business.


>>> Build community. Don't put people off with shitty design. It's not

rocket

>>> science.

>>

>> If only I had asked you first, Ian, I could have saved myself several

years

>> trying to learn the hard way.

>

>And still trying, evidently.


But when I give up trying, Ian, I give up living, so thanks again for your

contribution to my education.


Ray Taylor


Lest we forget: http://www.globalsilence.com/


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