[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Search engines
From: Richard Mitchell
Date: Wed, 17 Nov 1999 10:18:33 GMT

Between 85% and 95% of people use search engines as their primary method of
finding and accessing information on the Internet. The right search engine
strategy can give highly targeted site visitors with an excellent
conversion rate to sale, registration or whatever the sites' marketing
strategy hopes to achieve.

We have developed our own search engine marketing tool, Interceptor, that
gives web sites top rankings for multiple search keyphrases. For example
"free MP3" or "car loans UK" can be ranked across multiple search engines
for the same web page, if it's appropriate, without having to optimise the
existing website. Although the major search engines are predominantly US
based, the major ones (e.g. Excite, Infoseek, Lycos) have UK filtered
versions of their sites and UK based services and products can be further
targeted through intelligent keyphrase selection e.g. UK terminology /

Richard Mitchell

post new media vacancies for free uknm-jobsatchinwag [dot] com
sponsor the uk-netmarketing list and website, contact
salesatchinwag [dot] com for more details.
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  Re: UKNM: Search engines, Ally Shuttleworth

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]