UKNM: Ad monitoring

[Charles Meaden]

The easiest way to monitor the adds is to simply get the add to point to a 

copy of your home page (or any page on your site) and then use something 

like WebTrends or Analog to track the number of visitors to that page.


Alternatively make sure that web server tracks all referrer information and 

then analyse the number of visitors from each add.


In an ideal world the advertiser should be able to provide you with this 

type of information and click thru rates, but I've found that many 

companies still can't provide simple information like this


Regards


Charles


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