RE: UKNM: RE: boo.com - should we be surprised?

[Robin Edwards]

A wee bit harsh, Paul, but I think the point you are making is that it is 

the chiefs that need shooting, not the indians. Even then, though, for all 

we know Organic's chiefs were saying, "No, no, no - think about the user's 

experience" and boo.com were replying, "Bah humbug - get some more 

animations in there. We like animations."


Getting the balance right, if the client is adamant about how they want to 

do it, is a difficult job indeed.


Robin


--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/


On Wednesday, November 17, 1999 12:28 PM, Paul Durrant 

[SMTP:

pdurrantindigo [dot] ie

] wrote:

> Stewart Dean  wrote:  Looks like Boo has approached the project

> like some kind of new media show case rather than an actual 

shop..........

>

> Boo is a great oportunaity thrown away by what looks like gross new media

> incompitence. I suspect there where an awful lot of talkers on this 

project

> but very few doers so to speak.

> I couldn't agree more...

>

> If it wasn't for the damage that Boo could well be doing the industry, 

because of its marketing budget, I'd shrug it off as just another bad site 

that will no doubt fail (i.e. never turn a profit) unless some massive 

re-investment is put into a complete rewrite.

>

> BUT should we be surprised? The underlying problem is nothing new.  All 

of us, whether in paper, tv or web agencies have seen it a thousand times 

before.... over self-indulgent, arogant, designers and technophiles being 

let produce (probably due to media ignorance of the client) what they want, 

rather than what the client needs and the client's customers require!

>

> Getting that business led balance right is what the jobs of good account 

managers, technical directors AND creative directors in agencies,  are all 

about.

>

> P.S. I can point to loads of Flash sites that fall into the exact same 

category!

>

> Paul Durrant

> Tarnlough Ltd.

> Interactive Business Communications

> +353 61 455 187



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