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Subject: UKNM: Rumours....
From: John Braithwaite
Date: Sat, 20 Nov 1999 17:40:04 GMT

Paul wrote:

If it wasn't for the damage that Boo could well be doing the industry,
because of its marketing budget, I'd shrug it off as just another bad site
that will no doubt fail (i.e. never turn a profit) unless some massive
re-investment is put into a complete rewrite.

BUT should we be surprised? The underlying problem is nothing new. All of
us, whether in paper, tv or web agencies have seen it a thousand times
before.... over self-indulgent, arogant, designers and technophiles being
let produce (probably due to media ignorance of the client) what they want,
rather than what the client needs and the client's customers require!

Getting that business led balance right is what the jobs of good account
managers, technical directors AND creative directors in agencies, are all

P.S. I can point to loads of Flash sites that fall into the exact same

John B. writes:

Actually, I heard from a source (who is pretty reliable) that Boo are mainly
responsible for the end product and there was a complete lack of overall
project management, there were far too many people with 'visions' on how the
site would operate and not enough agreement. If you stick too many creatives
in one room, all you get out of it is raised voices and discord. Just ask
Boo who was responsible for the overall project and whether that person was
empowered to make decisions on the project.
The technology was, to quote "a 'mare" and the global launch wasn't supposed
to happen - but has.

Of course, this is all speculation - the Boo PR team would have you believe
that this is sour grapes and, in fact, the site is fantastic and will sell
to people and have repeat customers... etc. blah... they just have to have a
PIII and a leased line and have to be stupid enough to believe that the
prices are good value.

I wonder what their sales are so far..... ?

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