Re: UKNM: Big band or little whimper...

[chris]

At 12:56 22/11/99 -0000, you wrote:

 >Opinions, please...

 >

 >What's the best launch strategy for a new media brand? Particularly a

 >completely new brand, with a new website?



There seems to be a cultural divide between the desires of marketing teams

and the potential of the technical teams, and we're seeing this gulf open

up further with every new launch.


The best launch strategy is one that's been agreed and planned effectively

by *every* relevant dept. in the business.  Regardless of the size,

everyone needs to make sure they can deliver the promise.  


All of the recent disasters were caused by internal rather than external

factors. 



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