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Subject: Re: UKNM: Big band or little whimper...
From: chris
Date: Mon, 22 Nov 1999 14:30:36 GMT

At 12:56 22/11/99 -0000, you wrote:
>Opinions, please...
>What's the best launch strategy for a new media brand? Particularly a
>completely new brand, with a new website?

There seems to be a cultural divide between the desires of marketing teams
and the potential of the technical teams, and we're seeing this gulf open
up further with every new launch.

The best launch strategy is one that's been agreed and planned effectively
by *every* relevant dept. in the business. Regardless of the size,
everyone needs to make sure they can deliver the promise.

All of the recent disasters were caused by internal rather than external

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  Re: UKNM: Big band or little whimper..., Stefan Magdalinski

  UKNM: Big band or little whimper..., Sam Michel

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