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Subject: UKNM: domain names
From: Houston, Richard
Date: Mon, 22 Nov 1999 14:30:48 GMT


have you noticed the increasing popularity of campaign-specific domain

over the weekend i can remember seeing ikea's "makeachange.com" and siemens'
"beinspired.com" (i think these are right, i've not actually checked them).

do you think this is good practice? or should the domain itself reinforce
the brand name? would www.ikea.com/makeachange/ be a better policy?

what do you think?


richard houston
telephone: 0171 843 4621
go on, get g @ http://www.getg.com/

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