RE: UKNM: domain name

[Steve Miller]

Richard,


Sounds like a fantastic idea. Go buy 'em up everyone - but I would say that,

wouldn't I!!


On a serious note, we always say to clients that the ideal domain name

should be short, succinct and easy to remember. If the strap line is strong.

and is already associated with the brand e.g. 'justdoit.net', then run with

it. If however, it requires the original brand name to be included e.g.

'nike-justdoit.net' then so be it. I guess that every situation will be

different, and it is really a marketing decision that needs to be made,

based on brand strategy. The domain name is merely the route to market.


And before anyone asks, yes it is a case of same job - different company.


Cheers,


Steve


It's Miller Time!

Steve Miller

steve [dot] millervi [dot] net

 <

steve [dot] millervi [dot] net (mailto:steve [dot] millervi [dot] net)

> 

Head of Marketing

London | Paris | Frankfurt | San Francisco | New York | Milan | Harare

Virtual Internet

http://www.vi.net/ (London Stock Exchange: VET)


   _____  

Date: Mon, 22 Nov 1999 13:55:44 -0000

From: "Houston, Richard" <

Richard [dot] HoustonBrann [dot] com

>

Subject: UKNM: domain names


hello.


have you noticed the increasing popularity of campaign-specific domain

names?


over the weekend i can remember seeing ikea's "makeachange.com" and siemens'

"beinspired.com" (i think these are right, i've not actually checked them).


do you think this is good practice? or should the domain itself reinforce

the brand name? would www.ikea.com/makeachange/ be a better policy?


what do you think?


regards,


richard houston

circle.com

telephone: 0171 843 4621

http://europe.circle.com/ 



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