[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: RE: UKNM: domain name
From: Steve Miller
Date: Mon, 22 Nov 1999 17:46:59 GMT


Sounds like a fantastic idea. Go buy 'em up everyone - but I would say that,
wouldn't I!!

On a serious note, we always say to clients that the ideal domain name
should be short, succinct and easy to remember. If the strap line is strong.
and is already associated with the brand e.g. 'justdoit.net', then run with
it. If however, it requires the original brand name to be included e.g.
'nike-justdoit.net' then so be it. I guess that every situation will be
different, and it is really a marketing decision that needs to be made,
based on brand strategy. The domain name is merely the route to market.

And before anyone asks, yes it is a case of same job - different company.



It's Miller Time!
Steve Miller
steve [dot] milleratvi [dot] net <steve [dot] milleratvi [dot] net (mailto:steve [dot] milleratvi [dot] net)>
Head of Marketing
London | Paris | Frankfurt | San Francisco | New York | Milan | Harare
Virtual Internet
http://www.vi.net/ (London Stock Exchange: VET)

Date: Mon, 22 Nov 1999 13:55:44 -0000
From: "Houston, Richard" <Richard [dot] HoustonatBrann [dot] com>
Subject: UKNM: domain names


have you noticed the increasing popularity of campaign-specific domain

over the weekend i can remember seeing ikea's "makeachange.com" and siemens'
"beinspired.com" (i think these are right, i've not actually checked them).

do you think this is good practice? or should the domain itself reinforce
the brand name? would www.ikea.com/makeachange/ be a better policy?

what do you think?


richard houston
telephone: 0171 843 4621

post new media vacancies for free uknm-jobsatchinwag [dot] com
sponsor the uk-netmarketing list and website, contact
salesatchinwag [dot] com for more details.
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]