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Subject: Re: UKNM: Big band or little whimper...
From: TAN
Date: Mon, 22 Nov 1999 17:47:12 GMT

>What's the best launch strategy for a new media brand?


1 make sure the 'brand' you are launching represents a credible product.
2 generate maximum awareness
3 demonstrate credibility
4 when it all goes horribly wrong be honest about number 1

Kyle Talbot

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  UKNM: Big band or little whimper..., Sam Michel

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