Re: UKNM: Big band or little whimper...

[TAN]

 >What's the best launch strategy for a new media brand?


Er,


1 make sure the 'brand' you are launching represents a credible product.

2 generate maximum awareness

3 demonstrate credibility

4 when it all goes horribly wrong be honest about number 1


Kyle Talbot



T A L B O T  &  N A G E L  A D V E R T I S I N G

____________________________________________________________________________

___________________________________________________

121 van Leyenberghlaan  1082 GD Amsterdam T +31 20 661 0691

posttan-advertising [dot] demon [dot] nl

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com