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Subject: Re: UKNM: Big band or little whimper...
From: Stefan Magdalinski
Date: Wed, 24 Nov 1999 09:26:22 GMT

chris wrote:
> At 12:56 22/11/99 -0000, you wrote:
> >Opinions, please...
> >
> >What's the best launch strategy for a new media brand? Particularly a
> >completely new brand, with a new website?
> There seems to be a cultural divide between the desires of marketing teams
> and the potential of the technical teams, and we're seeing this gulf open
> up further with every new launch.
> The best launch strategy is one that's been agreed and planned effectively
> by *every* relevant dept. in the business. Regardless of the size,
> everyone needs to make sure they can deliver the promise.

now I know why you strategists get paid so much. ;)

...for living in cloud-cuckoo land

Stefan Magdalinski, computin mobile:07931 376142
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http://www.isness.org/house/boat **/

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  UKNM: Credit card transaction bureaux, Duncan Clubb
  Re: UKNM: Big band or little whimper..., chris

  Re: UKNM: Big band or little whimper..., chris

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