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Subject: Re: UKNM: Big band or little whimper...
From: Tim Ireland
Date: Wed, 24 Nov 1999 10:32:51 GMT

----- Original Message -----
From: Sam Michel <samatchinwag [dot] com>
To: <uk-netmarketingatchinwag [dot] com>
Sent: 22 November 1999 12:56
Subject: UKNM: Big band or little whimper...

> Opinions, please...
> What's the best launch strategy for a new media brand? Particularly a
> completely new brand, with a new website?

If you're confident about your bandwidth and structure (for instance, if
there has been a period of testing) and you have a good product or service
to deliver, then nothing beats a good old fashioned publicity stunt.

Eggs, anyone?

Tim Ireland
Senior Copywriter
Email: timatdesignercity [dot] com
URL: http://www.designercity.com

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  UKNM: Delivery services, Ian Fenn

  UKNM: Big band or little whimper..., Sam Michel

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