Re: UKNM: one-stop-shop

[Ray Taylor]

Some anonymous email address said:


 > but what else could turn an average offering into something really special?

 > (making it ALL FREE would be nice, but i've checked and it seems to do

 > something nasty to the cashflow forecast???)


That's easy - excellent customer service. Given the awful standard of ISP

offerings in the UK even average customer service would be a USP, but it

would not be a good business model for a new business so heart-stoppingly

excellent customer service is the key. If you don't know what I mean by

this, then find out before you talk to any VCs.


I would also suggest factoring small businesses as the target customer base

as these are more likely to have a need for DIY website services than

individuals.


Best example of an equivalent business model in the US is webcom.com

although they have now moved on from being an excellent package for small

businesses with fast access to and excellent package for small businesses

that have no need of fast access.


Ray Taylor

eyeconomy 



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