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Subject: RE: UKNM: WAP (was UKNM: Internet Marketing)
From: Casper Moller
Date: Tue, 30 Nov 1999 17:20:02 GMT

As an end-user you will also need to sign up for the service so you will
only receive targeted offers. E.g. if you are not interested in coffee, but
perhaps buying a new battery for your mobile phone (;-)) then you could
receive a special offer from the Carphone Warehouse next door. Your user
profile will be stored on a personalised SIM card which will be sent to you
after you have stated your preferences either in-store or on your carrier's
Web site.


> -----Original Message-----
> From: Wallace, Darren [SMTP:Darren [dot] Wallaceatginger [dot] com]
> Sent: Monday, November 29, 1999 1:03 PM
> To: 'uk-netmarketingatchinwag [dot] com'
> Subject: RE: UKNM: WAP (was UKNM: Internet Marketing)
> Maybe I'm being unfairly flippant, but if my phone is going to send me SMS
> messages or whatever everytime I pass a shop signed up to this service,
> then
> how long is my phone's battery going to last?
> And surely it will be even worse if you're in a car - as you'll be
> covering
> a greater distance in a shorter period of time (especially in urban
> areas)..
> is this not likely to drive mobile users insane?
> Cheers,
> D.
> > -----Original Message-----
> > From: philip gusterson [philipgustersonathotmail [dot] com (mailto:philipgustersonathotmail [dot] com)]
> > Sent: 29 November 1999 10:23
> > To: uk-netmarketingatmail [dot] chinwag [dot] com
> > Subject: UKNM: Internet Marketing
> >
> <snip>
> My client is
> > designing marketing strategies and proprietary software to
> > reach them. For
> > example, when you walk past Starbucks you would get an email
> > to your phone
> > offering you a free coffee if you pop in.
> ><snip>
> > Philip Gusterson
> > philipgustersonathotmail [dot] com
> > http://www.gusterson.co.uk

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