[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: WAP (was UKNM: Internet Marketing)
From: Tom Hukins
Date: Tue, 30 Nov 1999 17:58:01 GMT

On Mon, Nov 29, 1999 at 01:03:17PM -0000, Wallace, Darren wrote:
> Maybe I'm being unfairly flippant, but if my phone is going to send me SMS
> messages or whatever everytime I pass a shop signed up to this service, then
> how long is my phone's battery going to last?

This is a great point that highlights the need for companies to
understand and use permission marketing and understand that human
attention is a scarce commodity.

Monitoring customers' habits is not an adequate solution, either.
Just because I visited Starbucks the last five times I passed it,
doesn't mean I want to visit it this time. I might be in a rush, or
I might have just drunk a coffee elsewhere.

It's going to become very easy to contact customers at critical
moments, but that doesn't mean you should. Unless I've specifically
asked you to let me know whenever I pass a coffee shop, trust me to
have the ability to find out that information rather than forcing it
one me.

It's the whole "Push vs. Pull" argument we've already dealt with on
the Web.


Tom Hukins SpiraHellic Multimedia
Designing effective communication systems for the Web and CD-ROM.
tomhatspira [dot] co [dot] uk +44 (0)1908 367327 http://www.spira.co.uk/

post new media vacancies for free uknm-jobsatchinwag [dot] com
sponsor the uk-netmarketing list and website, contact
salesatchinwag [dot] com for more details.
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

  RE: UKNM: WAP (was UKNM: Internet Market, Wallace, Darren

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]