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Subject: Re: UKNM: The Double Click Delusion
From: Geoff Inns
Date: Tue, 30 Nov 1999 23:55:26 GMT

Possibly. But analysis software means you can track what those users do
when they arrive. If a substantial amount of users are only staying one
page then either you are right or there is some work to be done on user

Geoff Inns
Business Development Manager
Guardian Unlimited

-----Original Message-----
From: Steve Johnston <Steve [dot] JohnstonatEntranet [dot] co [dot] uk>
To: 'uk-netmarketingatchinwag [dot] com' <uk-netmarketingatchinwag [dot] com>
Date: 30 November 1999 18:10
Subject: UKNM: The Double Click Delusion

>I reckon that a substantial amount of clickthroughs are simple duplications
>generated by the (ordinary) computer user's inclination to double click on
>things to make them work.
>Any takers?
>Steve Johnston
>steve [dot] johnstonatentranet [dot] co [dot] uk
>mob: +44 (0)7901 853273
>off: +44 (0)1491 878787

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