UKNM: RE: Search Engine Optimisation

[Deborah Levy-Maya PR-Internet PR Agency]

Lucy has raised a very valid point.

According to Forrester Research (May 2000), 84.8% of all site traffic is

directed through search engine listings, so its imperative that companies

optimise their rankings. The problem so far has been the absence of any

coherent structure and reporting for the client. Without blowing the trumpet

too loudly, our client WebGravity offers guaranteed results on the top

search engines across different regions (UK, US and Asia Pacific) and for a

fraction of an average monthly banner-ad spend.  Their soon to launch ASP

offers 24/7/365 live online reporting on the client's current ranked

positions, so the measurability is there too.


Regards


Deborah Levy

Maya PR - Internet PR Agency

3rd Floor

3 Golden Square

London W1R 3AD


Tel: 020 7494 9008

Fax: 020 7437 3744

deborahmaya [dot] co [dot] uk

Date: Wed, 22 Nov 2000 10:02:26 -0000

From: "Lucy Cokes \(*\\*\)" <

lucyneutralize [dot] com

>

Subject: UKNM: Search Engine Optimisation


I want to know if anyone has any thoughts on why companies seem to spend

such a small percentage of their online marketing budgets on SEO, Directory

submissions and directory advertising when supposedly 80% of people use

Search Engines and Directories as their first port of call in finding what

they want online.


I think it is astonishing that over 50% of UK websites are not even designed

to be picked up by search engines.


Does anyone know of examples where companies have forked out to ensure this

sort of coverage.  The ROI is hundreds of times better than banner

advertising - yet people seem happy to throw their cash at banners.


I guess it is something to do with measurability - anyway I would be

interested in knowing everyone's thoughts on this............


Lucy Cokes




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