UKNM: Re: Re: UKNM Digest V1 #763

[Tim Ireland]

"Tom" <

tomtui [dot] co [dot] uk

> spoke in response to Ray thusly:

> >That's my point! That degree of creativity for TV ads is mega-expensive.

> >You could produce a small feature film cheaper. To do Flat Eric or Bud on

> >web only would be a fraction of the cost, with a much bigger audience

than

> >any TV network anywhere in the world would provide.

> >

> >Ray Taylor

>

> Er.....why would the "creativity" and production costs be cheaper if a TV

ad

> was on the web? You are confusing means of production with mode of

> distribution.


I think what Ray is saying is that Web broadcasts are at a lower resolution

than TV - so you can film it with a digital camera and post production can

be done on a desktop, not in a studio @ £1K an hour plus all the cocaine you

can carry.


He is discussing the possibility of ads on a TV *style* being made

specifically for the web.


Your point on creativity is taken though. Bloody great ideas don't come

cheap unless they're yours.


Tim Ireland

Director of Marketing

www.designercity.com



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