RE: UKNM: Opt-in/Opt-out Boxes

[Lucy Cokes \(*\\*\)]

Sarah,


The DPA 1998 which came into force in March this year requires that people

tick a box to say that they want to receive certain information (not that

they must uncheck it), it must also be very clear what the purpose of the

collection of the data is for and who will have access to it, it is also

very good practice to put the data protection lock symbol on the form to

show compliance with the ACT.


For full details visit http://www.dataprotection.gov.uk


This is kind of bad news for people trying to collect peoples email

messages, but good news in that there is less wastage and less people are

going to get p****d off.


Here are the details:

The data protection act 1998 came into force on March 1 2000. The Guidelines

produced by the Data Protection Registrar to explain the Data Protection

Principles give a number of conditions and tests to apply. In particular,

the ISP should look for positive answers to all the following questions:

* Were people aware that their email address was being collected?

* Is the email being sent obviously connected to the collection of the

address?

* Was there a way of "opting out" from receiving email?

* Is there a way for the recipient of the email to revoke their previous

permission?


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Neutralize (*\*)

Independent Online Marketing Services

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-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Sarah

Thomas

Sent: 29 November 2000 14:43

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Opt-in/Opt-out Boxes

Hello


Can anyone clear up this query for me?

What are the legal requirements regarding opt-in and opt-out boxes. Even

though opt-out boxes are more effective, I've heard that they are frownd

upon.


Cheers

Sarah



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