UKNM: Interactive Coffe Cups

[lee]

Afternoon ladies. Anyone seen these yet?

Anyone know anymore?


Lee


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Stop for a coffee break as you enter the Internet World keynote address

tomorrow (10/25) and you'll be drinking out of the world's first

interactive coffee cup!

Digimarc Corp. is embedding java jackets with invisible digital watermarks

to link coffee cups to popular consumer Internet destinations such as

Yahoo!, WineShopper.com and WebMiles.

Coffee drinkers simply hold the cup up to an image capture device such as a

Web camera attached to their PC and are whisked to exclusive online content,

opportunities to buy, coupons, etc. Coffee sleeve manufacturer BriteVision

will distribute 4 million digitally watermarked sleeves per month to a

nationwide network of 1200 cafes in 40 metropolitan areas.  And if you bring

your coffee cup to the Equilibrium/Digimarc booth (#535) and hold it up to a

Web cam you may win a digital camera of your own.

Since the coffee sleeve often sits on a consumer's desk adjacent to the

PC, the opportunity for an effective call to action is unprecedented.

What's more, specialty retail coffee drinkers are ideal targets for an

Internet-enabled advertising vehicle. Not only do they tend to be early

technology adopters, but they shop online twice as frequently as the

average consumer.


Digimarc MediaBridge software allows Web cameras to read the digital code

in a digitally watermarked coffee sleeve.  The software then launches a

browser, instantly connecting the user to opportunities to learn more and

buy directly on the Internet.  A 'D' symbol located on the sleeve will

indicate that it is Internet-enabled.  Digimarc MediaBridge watermarks can

also be found in magazines, direct mail pieces--and a diverse array of other

objects soon to be announced!


 Regards,

 Stephen Rennie

 The Weber Group for Digimarc

 503-552-3748



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